The co-founders of Kohbee, a creator SaaS platform, have come a long way in finding their product-market fit as a SaaS business. The business started as a solution to combat lower learning outcomes in education as the world shifted to remote learning. As scaling became a challenge, the business pivoted into a SaaS platform for teachers. Realizing a lack of market need in the space, Kohbee, as it known today, became an end-to-end platform for digital creators, helping them build their websites in 60 seconds, and sell their own courses, workshops, and content libraries.
The case study will serve as a deep insight into the minds of young founders who are aware of their strengths and weaknesses, yet face trouble building something that the market really needs. It will provide a perspective on what it takes to build a solution that truly resonates within a community, and how creating an impact is an ever-continuing process.
The intended audience for this case are:
- Developers who aspire to build a SaaS product
- Founders who are building for the creator economy
- Undergraduate/MBA students who wish to understand why startups fail or succeed
Facing problems when scaling, pivoting, and finding PMF as a startup
The case study will contain the following contents:
1) When the co-founders quit their jobs to build a startup.
2) Why Kohbee started as an Ed-tech firm and why they pivoted from it.
3) What problem did Kohbee face even after a pivot?
4) A big realization - leading to a second pivot of the startup.
5) Aha moment! Finding the product-market fit.
6) Acheiving growth, at scale.
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